The UR Film department has been recognized by various institutions and film festivals, and most recently our youth filmmakers were awarded with the Alameda County Youth Media Award.

Our prior clients include: Adobe Systems, The California Endowment, City of Oakland, and PG&E.

Our department provides a wide array of film production services which include:

  • Screenwriting
  • Cinematography
  • Location sound recording
  • Post-production (video editing)
  • Lighting

Our film production spans a wide array of genres that include: documentaries, short films, feature films, commercials, music videos, webisodes and foundation videos.


In order to give you a budget estimate for your project, you will need to provide the following information in the request form:

  • Description of media project, including specific deliverables
  • Timeline for production and/or deadline

Once you have submitted your request for media services we will follow up with you via email. As part of the process we will provide you with a bid, and you can negotiate specific deliverables, budget and timeline with UR Media staff until you come up with something that works for you, at which point the content will be put into an official contract.



The film & video production program at United Roots teaches youth and young adults how to make culturally relevant films that inspire people to take action about important issues in their communities. The video program focuses on a number of different genres and mode of production including: narrative filmmaking, multimedia journalism, documentary filmmaking, video blogging and music video production. At United Roots, we utilize Digital Cinema Cameras and professional equipment to train our teams so they can achieve the highest production value possible.



Rafael Flores is a bi-lingual Chicano filmmaker who also teaches at San Francisco State University’s Cinema Department. He is Phi Beta Kappa Scholar who specializes in Screenwriting, Directing, Social Justice Film Production, Chicano Cinema, and Third Cinema. Mr. Flores is also the co-founder of production company Green Eyed Media and The Hidden Gem Creative Studios.

For 9 weeks, learn how to write a script and all the pre-production necessary to write, direct and produce your own short film.
Days/Times:  Mon (12-3pm), Fri Lab (12-3pm)
Dates: September 11, 2017 – December 18, 2017

Learn every aspect of video production, from cinematography, lighting and live sound location mixing.  Class culminates with an experience working on set for a short film.
Days/Times:  Mon (12-3pm), Fri Lab (12-3pm)
Dates: January 8, 2018 – March 5, 2018

Learn Basic Final Cut Pro and non-linear workflow for video post-production.  Learn how to prepare an edit as a assistant editor, and create a final cut for your client.
Days/Times:  Mon (1-4pm), Wed Lab (12-3pm)
Dates: March 19, 2018  – May 28, 2018


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