The UR Film department has been recognized by various institutions and film festivals, and most recently our youth filmmakers were awarded with the Alameda County Youth Media Award.

Our prior clients include: Adobe Systems, The California Endowment, The City of Oakland, and PG&E.

Our department provides a wide array of film production services which include:

  • Screenwriting
  • Cinematography
  • Location sound recording
  • Post-production (video editing)
  • Lighting

Our film production spans a wide array of genres that include: documentaries, short films, feature films, commercials, music videos, webisodes and foundation videos.


In order to give you a budget estimate for your project, you will need to provide the following information in the request form:

  • Description of media project, including specific deliverables
  • Timeline for production and/or deadline

Once you have submitted your request for media services we will follow up with you via email. As part of the process we will provide you with a bid, and you can negotiate specific deliverables, budget and timeline with UR Media staff until you come up with something that works for you, at which point the content will be put into an official contract.



The video program at United Roots teaches youth and young adults how to make culturally relevant films that inspire people to take action about important issues in their communities. The video program focuses on a number of different film mediums, including multimedia journalism, documentary film making, video blogging and music video production. At United Roots, we use SLR video cameras to get the best quality possible.

Video Editing/Animation Training Program (open enrollment) focuses on Adobe Premiere and After Effects
Dates: June 19th – August 23rd
Class Schedule: Mondays, 12:10 – 3pm 
Drop-in labs: Wednesdays,  12:10-3pm


Rafael-Flores headshotRafael Flores is a bi-lingual filmmaker and musician of Mexican-Lithuanian ethnicity. His areas of specialization include directing, post-production, screenwriting, documentary film production, digital music production, Chicano Cinema and Third Cinema. Mr. Flores is also the co-founder of Green Eyed Media, a media production company.


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